Disruptive Technology, Demanding Consumers and Your Broadband Future
Second Annual USTelecom Executive Business Forum

Agenda
October 1 – 3, 2008

Updated as of October 3, 2008

Note: Where permitted, speaker presentations are now posted below the appropriate agenda item.

Thursday, October 2, 2008
7:30 AM to 8:30 AM	Buffet Breakfast
8:30 AM to 9:30 AM	Opening Keynote  Jeff Gardner, President & CEO Windstream     Presentation
9:35 AM to 10:30 AM	Lessons Learned from Non-US IPTV Deployments  Hear lessons learned from deploying IPTV networks around the world. Various network infrastructure strategies and alternatives will be examined. This session also discusses how the total cost of deploying IPTV services and other advanced interactive applications is impacted by NGN adoption. Tom Laird, VP of Business Development/IPTV  Mariner Partners     Presentation  Robert Sprouse, Principal Solutions Architect, Juniper Networks Huw Price-Stephens, Founder and Principal, ipsios ltd and Ambassador OPEN IPTV Forum      Presentation
10:30 AM to 10:45 AM	Networking Break
10:45 AM to 11:15 AM	Verizon’s Broadband Business   Get insights into Verizon’s plans for next-generation technology and innovative video, broadband and wireless services. Link Hoewing, VP - Internet and Technology Policy Verizon     Presentation
11:20 AM to 11:50 AM	Technology Trends and Network Evolution - How Industry Trends are Impacting AT&T's Network  The various initiatives underway within AT&T to evolve its network to respond to dynamic growth in consumer demand for anywhere access to content. Chris Boyer, Assistant Vice President – Internet & Technology Policy AT&T     Presentation
12:00 PM to 1:00 PM	Lunch
1:00 PM to 2:15 PM	Content and IPTV Presentations  1. IPTV and HDTV Get more out of your HDTV investment through a better understanding of the current purchasing bias of consumers, the advantages of HDMI over other connector solutions for your business and how these can fit into an overall home networking solution. Rick Sailor, VP Americas Amino Communications     Presentation  2. Profiting from the Long Tail: Tapping Non-traditional Content for New Revenue Opportunities Get the questions you must ask when considering how to increase revenue by exploiting “Long Tail” content – niche, older or obscure content outside of the realm of blockbuster and popular movies, television programming and music. Stuart Benington, Director, Portfolio Strategy Tellabs     Presentation  3. Personalized and Interactive Content Delivery Examine how transformations at service, network and business levels are key steps on the road to a user-centric service delivery, including how content can be shared across TV, Mobile and PC, turning the end-user’s multi-screen experience into a reality, at home and on the go. Derek Kuhn, Vice President of Strategy, Americas Region Alcatel-Lucent
2:20 PM to 3:55 PM	Cutting-edge Technology and Your Business  Get insight into technologies that will affect how you do business in the near future.  These 20 minute presentations focus on technology from the management perspective. 1. Achieving the Triple Play with Partnerships – not Billions in  Infrastructure Dave Allred, SVP - Marketing & Product Development Sezmi     Presentation  2. Disruptive Applications/Services Business Models Emerging from IMS Broadband Convergence Rick Ducey, Chief Strategy Officer BIA Financial Network     Presentation  3. Disruptive Technologies for the Telecom Industry Jon Linden, VP - Global Marketing Procera Networks     Presentation  4. Why the Wi-Fi Industry will Complement Telecom Carriers, Allowing them to Extend Data Product Offerings, Acquire New Customers, Reduce Churn and Improve Network Costs Robert M. Brown, Director, Business Development, Strategic Roaming & Managed Services Wayport
3:55 PM to 4:10 PM	Networking Break
4:10 PM to 4:55 PM	Broadband:  Bridging the Wants of Consumers with the Needs of Marketers  This interactive presentation provides valuable insight into how your broadband service empowers emerging media and the next generation of marketing techniques . . . driving your business to the next level of communications and entertainment.  Lori H. Schwartz, SVP, Director Interpublic Group Emerging Media Lab     Presentation
5:00 PM to 5:30 PM	The End of Advertising as We Know It  Learn how IPTV can take advantage of the trends and advances reshaping the content distribution and advertising industries.  Judith List, Americas Telecommunications Industry Leader IBM Global Business Services
6:00 PM to 7:30 PM	VP Debate Watch-Party and Cocktail Reception
7:30 PM	Informal Working Dinner  Enjoy dinner while participating in one of three interactive discussions targeting a different important business issue.  The discussion topics are:   1. IPTV and Broadband Video Facilitator:  Tom Laird, VP of Business Development/IPTV Mariner Partners 2. Understanding Competition and Consumer Behavior: What drives purchasing decisions? Facilitator:  Tim Owens, President Cronin Communications 3. Washington and Your Business: Telecom Policy Issues Facilitator: Bryan Tramont, Partner Wilkinson Barker Knauer